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Noni Juice Post Creates Controversy!

Yesterday my blog got attacked by a reader who clearly didn’t like my last article on supplements, which included my criticism of the tahitian noni juice fad. .

Below is the post along with my answer.

“I dont know what your qualifications are to rubbish such products as green superfoods and tahitian noni juice but you have clearly not researched in any significant way the Tahitian Noni company in Utah who have spent millions of dollars on noni research and are the largest private company in the world !!
I personally know dozens if not hundreds of people who have benefitted dramatically from the use of their products.
Even a peremptory investigation would have shown you that they dont sell pure noni juice as their proprietory blend has been shown to be more effectve. (It does not have an unpleasant taste)

They do not make claims!!! (Other than improved energy and support for the immune system)
I run a health store and have no time for the many companies who have sprung out of nowhere making claims for their grossly inferior products. In my store I have seen dramatic improvements in clients health using green foods in pill or powder form. I agree entirely about the use of fresh green foods etc etc but obtaining high quality organic foods of this type is not easy or affordable for many people and many simply do not have time (or inclination)to do the preparation etc.
I feel you should do dilligent research rather than telling your own subjective story about the juice!
If you looked in to the eyes and spoke to many of my clients about their use of green foods, noni, aloe vera and similar nutrients you WOULD HAVE DIFFERENT OPINIONS.
Just in case you think I am in this for the money I work 7 days every week do not have holidays have not seen my doctor since 1977 am vegan in excellent health (61yrs old) and could make more money as a cab driver working half the hours.
Bet you dont post this email!!!
Very Sincerely
Derek Rogers”

ANSWER

Dear Derek,

Thank you for writing. I am not against getting a different point of view. But first of all, let me say that indeed, this blog and website represents MY opinion, and I’m not saying that I hold the ultimate truth. However I observe certain trends and bring my bit of wisdom to it based on my 10 years of experience in the Natural Health Movement and my study of natural hygiene.

The trend I have observed is seeing thousands of companies making outrageous claims for an EXTREMELY overpriced product. I’ve talked about many of these products before, such as goji berry juice and mangosteen juice, just to name a few.

Of course, for each product, there are champions promoting it, and lots of supporters for it, and of course a hefty pile of testimonials. And they will also all say like you that all of the other products are inferior products, but somehow theirs is better.

If noni juice is working for you, then that’s perfect. If you find it worth your money, then sure, continue using it.

But if you say that my experience is entirely subjective, well, I would argue that it is based on a careful thought process. I would rather say that the expererience of people experiencing good results from these products is rather subjective.

There are many ways to explain the benefits someone may get from a particular product, such as noni juice:

– Placebo effect
– Product forces you to eat less food (either by reducing appetite or replacing meals), therefore benefits are obtained through food reduction
– Product recommendations include other healthful practices such as exercise and proper diet
– Product contains certain nutritients that may be lacking in a person’s nutrition, but could be optained at a much lesser cost (with home made green smoothies, for example).

And so on and so forth.

But for readers who would like to look more into the topic of noni juice, and why I’m not the only one to think it is a scam, I offer the following resources:

http://www.livescience.com/health/061017_bad_juice.html
http://noni.worldwidewarning.net/index.php
http://www.bellaonline.com/articles/art4883.asp
http://quackfiles.blogspot.com/2005/07/tahitian-noni-juice-scam.html

Frederic Patenaude
Frederic Patenaude

Frederic Patenaude has been an important influence in the raw food and natural health movement since he started writing and publishing in 1998, first by being the editor of Just Eat an Apple magazine. He is the author of over 20 books, including The Raw Secrets, the Sunfood Cuisine and Raw Food Controversies. Since 2013 he’s been the Editor-in-Chief of Renegade Health.


Frederic loves to relentlessly debunk nutritional myths. He advocates a low-fat, plant-based diet and has had over 10 years of experience with raw vegan diets. He lives in Montreal, Canada.