June 26

Do You Have Issues With Marketing?

Filed under Do What You Love Tips by Frederic Patenaude

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The other day, I received an e-mail from one of my readers who was complaining about my marketing. In fact, this person tried to teach me how I “should” run my business and try to explain to me why I should not be doing the kind of marketing that I’m doing on my website.

Here’s an excerpt from what this person wrote:

“Fred, I don’t believe that sharing health info should cost consumers. Find another way to earn a living off your site. I am sure that you know you should always give without the expectation of receipt. I think that is what this burgeoning industry should be leaning towards. Inform the people…don’t make their pockets bleed.”

On all appearances, this comment seems honest. But at the heart of it I find several *myths*, *lies* and *misconceptions* about marketing and earning a living doing what you love, and I know that this kind of thinking is hurting a LOT of people.

There’s a sickening belief that comes from the “peace and love” mentality that you find behind this comment, and it’s one that I’ve heard more than once and that will ruin ALL of your chances for success in making a living doing what you love, and ironically enough, will also ruin your chances of actually making a difference in the world and helping people.

The myths and lies behind this are:

– If you’re sharing health information that’s helping people, you shouldn’t charge for it
– Marketing is bad
– You shouldn’t try to sell anything

Let’s be honest here: marketing online is essential to the life of your business.

That’s one thing. There’s no doubt that once I got really serious about learning it, that’s when my business really took off. Before that, I was more or less just surviving.

Marketing is about “presenting the truth attractively”. It’s not about distorting reality and lying to make a buck.

I really believe in what I do and sell so I have no problem marketing myself even if a few freebie-seekers — who wouldn’t have bought anything anyway – are not happy about it.

Believe me, if you have any issues with other people’s marketing, you will have almost no chances of succeeding at marketing *yourself* once you have your own business. And that’s the number one reason why people fail in the natural health movement, because they don’t know how to market themselves! They are too shy about it. They are afraid to be viewed as a “sneaky sales person”, or maybe have all kinds of misconceptions about marketing, or even had a bad experience with it.

Let’s say you walk into a BMW dealership. A sales person comes to you to ask you what you want. If you’re a potential buyer, you’ll definitely want to have the sales representative come to you and tell you all about the latest BMW technologies and models.

But if you’re just there to look at the nice cars and have no intention to purchase, you’ll probably feel annoyed by the attempts of the sales person to have you try out a car or leave with some documentation.

Now imagine you were that salesperson working for the BMW dealership. Do you think you’d NOT contact all the potential buyers because some freebie seekers are “annoyed” by your sales attempts, yet don’t have any intention to purchase anyway?

It’s the same with your own business on the Internet. The freebie seekers who have no intention to buy will be annoyed by your marketing. But if you believe in what you do, that shouldn’t stop you. Nor should that be a “proof” that your marketing is bad. Certain people simply are not interested. Should that stop you to give out the information about your products to those who are really interested?

I think you get the point here.

If you have issues about marketing, deal with them. And do it fast.

And for those who think that when you do something that helps people, you shouldn’t charge for it… well, I feel really sorry for you. You really don’t get it. And the sad truth is that you’ll miss your chance to actually make a difference in the world.

The lifeblood of a business is cashflow. You can’t escape that fact.

If you try to just “give”, first of all, people won’t value your information. And they won’t use it either. And then, your business will fail, and you’ll be back to your 9 to 5 routine working for a big company selling products you don’t even believe in. Does that make a difference?

If you go out of business, you’re helping nobody.

If you have a successful business that sells products you believe in, you’re making a difference in the world.

Yours for success,

Frederic Patenaude

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8 Responses to “Do You Have Issues With Marketing?”

  1. Lana Qualey says:

    Great blog entry ! Love your e-mails & appreciate all the tips!

    Thanks, Lana

  2. Heather says:

    Frederic,

    As a graduate with an MBA I would have to say you’re right on with your theory. Your knowledge is very valuable. The fact that you talk about traveling around and having extra time in your life makes many people jealous. They do not realize that your success has been a result of hard work, time and money. Your success did not happen in a day.

    If there are ten people that follow your lead nine will want to be where you are. The nine will just dream about the possibility of success each day and go to bed visualizing the same dream. But there will be that tenth individual that will take the initiative and action to make it happen. It is the last step into the unknown that will make the difference. You have made a positive difference in many lives. Keep up the good work!

  3. Heather says:

    Frederic,

    As a graduate with an MBA I would have to say you’re right on with your theory. Your knowledge is very valuable. The fact that you talk about traveling around and having extra time in your life makes many people jealous. They do not realize that your success has been a result of hard work, time and money. Your success did not happen in a day.

    If there are ten people that follow your lead nine will want to be where you are. The nine will just dream about the success each day and go to bed visualizing the same dream. But there will be that tenth individual that will take the initiative and action to make it happen. It is the last step into the unknown that will make the difference. You have made a positive difference in many lives. Keep up the good work!

  4. Roger Haeske says:

    Bravo Frederic,

    That was very well written and absolutely correct.

    The same problem happened to me. Before I was good at marketing I didn’t make any money on the Internet. Not only that I wasn’t reaching as many people.

    And your right, people tend to value much more and take action upon things they have to pay for.

    So many people believe raw food diet information should be given freely. Yes that can be done and is done on the Internet. But the truth of the matter is when you have money, you can reach many more people.

    The people who are helping people the most in the raw food industry and the people that raw foodists know the most are the ones actually making a living and actually charging people for their raw food information.

    You’re article has hit the nail on all levels.

    If you want to make money in your own business in the natural health field or any field then you must overcome these false (poverty mentality) beliefs which are holding you back.

    And Frederic, you are so right. This way of thinking is pervasive in the alternative health movement and raw food movement. It’s as if these people feel that marketing is evil.

    If marketing were so evil, they should immediately give up all of their money and stop buying things from people. Anyone who’s selling anything is involved with marketing.

    There could be no products, no buildings, no civilization without marketing. Marketing is a critical part of civilization itself.

    Well done, Roger

  5. Phillip Work says:

    If a store owner encountered a deserving person in his store who he knew was in dire circumstances and he was in a position to help that person, it would be appropriate for him to help. But if that store owner should just give everything in the store to all who pass by, he would be very foolish indeed, and he would soon be the person in dire circumstances.

    You stated the message very well, Frederic!

  6. Maggie Good says:

    Way to go Frederic! I couldn’t agree more. I think that kind of approach could be called (pardon me if I’m being a bit harsh) a poverty mentality or to put it more gently it reflects a diminished sense of abundance, that’s there’s not enough.

    I believe that one of the Universal laws is that there must be a balance. Just as we breathe in (take) we must also breathe out (give). Money is one way of keeping the balance. It can also be a reflection of the value we place on something we’ve received.

    I think that what you offer is a gift AND there’s heaps of free stuff that I find precious and valuable, so what’s the gripe about?

    So please keep making a difference in this world.

    Maggie

  7. Lena Sieu says:

    WOOHOOO to that! Marketing is helping people period. Without it nobody would know about anything helpful to them. What if nobody ever marketed the light bulb or cell phones or the internet! Marketing is communicating what you love to other people. You have passion about something you tell people about it, that’s marketing.

    People get so mixed up with slimy sales and marketing. Slimy is when you don’t believe in the product and you really don’t care who buys what you have to offer as long as they buy it from you. When you care about the products and the people that receive your products that’s marketing! It’s a beautiful thing!

    Thanks for all of YOUR marketing Frederic, it has helped me 100 times over.

    Rawk IT!
    Lena

  8. DonnaSue says:

    Just want to throw a Pete Drucker excerpt to the readers:
    “Because its purpose is to create a customer, the business has two and only two basic functions: Marketing & Innovation. Marketing and innvoation produce results; all the rest is “costs”.

    Great response Frederic!!! I used to give my knowledge away and away went alot of my intelligent clientele as well (I’m in graphic/print field and and considered homegrown as well since my dad threw me in this chair and said “Figure It Out”.

    Also a note to Phillip Work: Loved your comment above /\

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