In the past few months I’ve been asking my subscribers this question:
“What is your biggest question about making a living doing what you love?”
I’ve received a lot of questions and I believe the following 5 questions are the most common, and they will probably resonate with you as well.
So here are the questions with my answers.
#1 — How do I do what I love without (giving true health advice) without having a degree in nutrition or a doctorate? How to establish yourself as an expert?
ANSWER: A lot of people would *love* to make a living in the natural health movement, spreading the raw or health message, or doing something related to that.
There are many ways to do that, most of which *don’t* require you to get a health degree.
Let me be very clear about something: when I’m talking about starting your own business in the natural health movement or *making something doing what you love*, I’m not implying that you should become a health expert and give medical advice to people.
I’m talking simply about starting a *business* that helps people in a meaningful way and enables you to make a living doing something you love.
If your dream is to take sick people one-on-one and help them get better, then you should get a degree. Go spend at least 5 to 6 years acquiring all of the necessary knowledge and credentials.
But to start a business in health doesn’t mean that you have to become a doctor. Remember, you’re starting a *business*, not a health practice.
So you do not need a degree to do that. You simply need to have something meaningful to share with people. It could be a product. It could be a service. It could be some information.
You probably already know more than 99% of people about health! That knowledge is valuable and I believe you can give honest tips and information that will help people and enable you to make a living doing something you love.
One recommendation: if you’re going to establish yourself as an “expert” of some kind (which isn’t necessary), be very careful about the titles you use. Avoid any form of self-made title (like “Nutrition Expert”), which could get you in trouble.
Educate. Don’t diagnose or prescribe.
Also work on your *own* knowledge. The best way to do that is to spend *one hour* each day reading about health or listening to courses. After just one year doing that, you’ll already become an expert!
NOTE: My course “How to Make a Living in the Natural Health Movement will take you through all of the steps necessary to start your own business. There’s a few places left and the deadline is coming up in just a few days. To register, go to: http://www.fredericpatenaude.com/makealiving.html
#2 — For me, it’s the technical stuff: how to put up a website myself, how to get it prominently displayed on Google, how to build up a contact list, and how to prepare professional quality e-books myself?
ANSWER: Too many people get stopped by the “technical” stuff. It’s important to note that when you start your own business in this field you will have to go through an important *learning curve* when things seem confusing. But eventually, everything will make sense and you will easily accomplish everything you need to do in no time.
My philosophy is the following: Don’t try to do everything yourself. Focus on the things that will really grow your business and bring you income.
You can hire someone on www.elance.com to put up your website for a reasonable price. Why should you do it yourself? The only thing I recommend is to learn to be able to make basic changes to your site, in case anything goes wrong and you can’t reach your webmaster. But that only takes an afternoon with your computer and a book on HTML you can get for free at any public library.
#3 — How do you get traffic to your website? How do you get noticed when so many people are doing the same?
Also, a lot of people are worried about how they’re going to get traffic to their website. The truth is, there are hundreds of different ways that you can use to drive traffic to your site. I personally only focus on the very few that bring me the most for my time.
– Writing almost daily, short articles based on specific keywords (for example, the keyword for this article is “passive income” - Send out a high-quality free ezine that encourages people to forward it to their friends and drive you more traffic - Pay for very specific pay-per-click campaigns where I get an immediate return on my investments (in other words, the cost of the ad is free)
In the course “How to Make a Living in the Natural Health Movement“, I show you over 20 different ways of driving traffic to your site. I’ve used all of these ways successfully.
My point is: don’t worry about the technical aspects. Focus on productive activity, spend some time going through the learning curve and things will be much clearer after. In other words, get started!
#4 — When should I quit my day job?
ANSWER: The answer to this question is very simple:
“Don’t kill your only cow before you have an alternate source of nourishment!”
I have a friend who started this way: he had a full-time job working in a prison. As he was starting his business, he put in a couple hours every day. He even started waking up an hour earlier to work on his business. Once the business proved to be successful enough, he gave up his day job.
So basically, you need to make sure your business brings you at least enough to meet your needs before you quit your day job.
The way to do this is to *only* focus on the most important activities, so you can grow fast and organically.
#5 — How to get started? How much $$ to start? How to find a starting point. I can see myself DOING it, I am just not sure where to start.
ANSWER: To answer the money issue, starting your own business on the Internet requires a lot less than starting any other type of business.
Your biggest investment should be the education. You absolutely need to follow a proven model that guides you every step of the way.
For everything else, such as registering your website, putting up your web page, etc., expect to invest less than $1000, most likely less than $500. You can certainly build a website from scratch with a total budget of only $200-300.
If you’re not willing to invest that little or you don’t even have enough money to meet your basic needs (in other words, if you’re currently struggling to pay your bills), then I believe you need to handle you current situation first before you can consider going in business.
If a person has *not* been able to figure out how to meet their basic needs, then it’s most likely they’re not qualified to start their own business.
But if you have a job or if you know how to provide for yourself and want to get to the next step of starting your own business that brings you passive income, then your very first step should be to put together your *plan*.
You need to know where you’re going to go with this.
This means, to ask yourself:
– How much money do you need this business to generate for you? - What would be your ideal lifestyle? - What are the skills you need to get? - What are your strengths? - What is your passion? What would you share with the rest of the world.
Don’t worry, that part doesn’t have to be 100% clear. But you do need a direction.
Then, the step after is to build a very simple website such as this one www.dowhatyouloveuniversity.com, whose sole purpose is to build a mailing list of potential clients. You can certainly use this website as a template for your own. I’m giving you the permission.
If you can’t wait to get started and would like to have my *step-by-step* system for discovering your passion, creating your plan, starting your own website, creating products that are guaranteed to sale, sign up as a student for the course “How to Make a Living in the Natural Health Movement.”
Go to: http://www.fredericpatenaude.com/makealiving.html for all the details.