September 30

I just came back from Calgary where I did a live event about the raw food diet.

Normally, I only do a few of these every year. I really enjoy the experience and plan to do more.

I know that a lot of authors and speakers in the raw food movement do a lot of live speaking and events, but I personally choose to keep them to a minimum and instead focus on my online business almost exclusively.

The reason I do this is that I can get a lot more results for a day of working on my online business than I could from a day working on a live event and putting it together.

With the online world, if I concentrate on a project for a few days in a row, I can easily create a product and launch it, often generating over ten thousand dollars in the process.

With live events, it’s often hard to break even.

Yet, in spite of that, I’m seeing more and more advantages to doing more live events at this point in my life. Why?

Let’s take a look at the pros and cons of each side of the business: the online world and the live events.

With the online world, the advantages are pretty obvious:

– Low overhead
– Possibly high-profit (if you do things correctly)
– Working from home
– Being able to travel easily and everything related to the freedom of the Internet lifestyle.

The main disadvantages of everything online are:

– The constant distractions of social networking and emails (you have to discipline yourself to work with focus and not check your email and Facebook every 5 minutes!)
– The fact that you’re working alone, and the lack of personal, face-to-face contact with people (although I see that as an advantage most of the time!)
– Competition: being one website in the midst of millions of other ones competing for people’s attention

I know that because I like to be free and travel and be in complete control of my schedule, my business will always be web-based.

But I also see advantages to doing live events such as conferences, weekend seminars, live coaching, recipe classes and retreats.

Here are some advantages that I see:

–    It builds your credibility. People can see you’re not just hiding behind your computer. You’re out there, meeting people in person, signing books and being open about who you are in public. Also, public speaking in general builds your credibility tremendously.

–    It boosts sales for products. After a live event where YOU are the main speaker, products should normally fly of the shelves. If you put together a good special, you should be able to sell enough to at least break even, if not make a good profit. Also, anyone who sees you live will probably be a regular visitor to your website and future customer as well.

–    It brings new prospects to your business. Some people who came to see my event in Calgary were already familiar with my website. But many were completely new, which surprised me.

–    A great way to network. By doing some live events, you will inevitably meet all kinds of people who will be able to help you in all sorts of ways you wouldn’t have been able to figure out on your own. You can find people to help you distribute your books, or become an affiliate for your eBooks, or give you connections you might not have found otherwise.

–    A great way to create products. If you create any sort of live event —whether it’s a food demo, or a short conference, or anything! — you absolutely have to capture it on video and audio! That way you instantly have a product you can sell online, or use for your website, or use as a bonus in the future.

The biggest disadvantages of live events are:

–    The time and cost involved in traveling
–    The possible low dollar-per-hour value of your time. Often, if you add up all the hours you put into an event and divide that into the total amount you made, you might realize that you are not earning that much per hour.

I personally think you should design a business based on your personality. If you’re someone who’s very extroverted and likes to be out there, talking to people all the time, then you should consider doing more live events and not spending all your time behind the computer.

If you’re like me and prefer to spend lots of time alone to express your creativity, then doing fewer live events is the way to go.

It’s pretty obvious that now in 2009, most of your business will come from the online world.

However, live events are extremely valuable as well. I gained a lot from doing them, and plan to do more in the future.

Starting in 2010 I will probably do at least 12-20 live events a year. For me, that’s the amount I can comfortably manage without stress and get great results.

If you’re just starting out, I suggest staying away from week-long health retreats! By that I mean those relatively expensive retreats where you take a group of people to Costa Rica, the Bahamas, or Hawaii and treat them to a week of sunshine, health foods and education.

It’s extremely difficult to make a profit with these events, especially if you try to charge too little. When I organized a health retreat in 2006, I had top-notch copywriting and marketing, and the retreat cost $2500 per person. Even at that price, I barely broke even.

There are so many more costs to doing health retreats that most people don’t imagine. I only recommend considering them once you have your entire online business set up and you have done at least a dozen successful paid live events.

If you’ve never done a live event before, when should you consider doing one?

I don’t recommend them until you’ve put together the basic structure of your online business and have at least one product to sell.

The best way to get started is to write and sell your own eBook.

If you can’t wait to get started making a living doing what you love, check out my course “How to Write and Sell Your Own eBook in 24 Hours or Less”. It teaches *everything* you need to know in a step-by-step formula for success.

I’m accepting some new students now for this course but I won’t be for long. You can get started as soon as you sign up!

Get more info at:

Yours for health and success,


PS:  Want to learn how I manage to bring my dollar value per hour to $2000 or more? Check out my story at:

September 23

In my travels, I often meet people who tell me how much they admire what I do on the Internet and how they would like to have a business just like mine.

I also often meet work-at-home entrepreneurs who simply spend too much time working one-on-one for very little in return.

A great friend of mine in Calgary was telling me the other day: “What you’re doing is smart Fred. I should be selling things online instead of doing all of these live events and classes… I’m working too much and not even able to sustain myself full-time yet with my business.”

I’m a pretty humble guy and I don’t tend to brag a lot about my accomplishments. So it’s nice to hear it from others that they admire what I do, because I often tend to forget how different my lifestyle is from the rest of the world.

Let me give you a quick example.

I’ve been traveling more than usual lately, and it occurred to me that I could no longer keep my normal schedule of working 4 or 5 days a week on my online business.

A couple of years ago I refined my business to the point where I only need to work about 4 hours a day on it, 4-5 days a week.

Granted, I will put in more hours if I need to because of a special project, but 20 hours a week is all I need to keep things rolling and generate the same revenues.

But when I’m traveling, I find it hard to adapt my schedule to the places I’m visiting.

I’m in a different environment, and there’s the time involved in traveling, adjusting to the timezone, resting, the distractions and excitement of being somewhere new, and so on.

So I decided instead it would make more sense to condense my schedule into three days a week.

Strangely enough, I found that I am much more productive working only three days a week than when I was working five! I get more done in fewer hours, because I can keep concentrated focus on the same thing for longer, rather than spreading it out over more days.

This is again “Parkinson’s Law” in action, that states that work tends to expand in accordance with time available for its completion.

The less time you allow yourself to complete a project, the more effective you become!

And to me, working three days a week and traveling the world, doing what I love with someone I love is a dream come true.

How long will it get you to get to that point if you start today from scratch?

Another friend of mine who lives in Calgary wants to be able to make at least $1000 a month on the Internet with her coaching business by December of this year.

She asked me “how long will it take?”

My answer was, “how long do you want it to take?”

It’s pretty reasonable to take three months to build an online business that earns $1000 a month and grows from there, but you have to be willing to do what it takes.

Here’s what it takes:

1-    Find the time to do it. Stop all distractions like surfing the web, Facebook, emailing your friends constantly, and spend at least a couple of hours a day you normally would have wasted online doing something productive.

2-    Build your blog and your list. You’ll need a website where you can put content and sign people up for your list. Don’t try to make it perfect at first, but get it done! This is one of the first things you can do.

3-    Be consistent. To become successful online, you have to be very consistent with the content you put out. For example, there was a time when I was writing a new article every day and adding it to my website. Now that work has paid off because of all the traffic I get to my site due to these articles. So whether it’s a bi-monthly newsletter, or a weekly ezine, or a video every day, whatever you choose to do, you need to keep it up. You cannot miss an issue! Otherwise nobody will see you as a reliable source of information.
4-    Create a first product in a flash. An eBook is a great first product to sell, but don’t spend too much time on it. A month or two, maximum three should be enough to write your eBook and start selling it, from scratch!

How badly do you want to become hugely successful on the Internet? The more you want it, the easier it’s going to be!

If you can’t wait to get started, start with the program that most of my successful students have done and write and sell your own eBook in 24 hours or less!

Does that sound impossible? Remember you can spread out these 24 hours in one weekend or 2 weeks or 2 months if you’d like.

But remember Parkinson’s Law: the less time you take to do something, the more effective you become.

To learn how you can write and sell your own eBook in 24 hours or less, check out my program at:

I am still accepting some students but not for long.

Yours for health and success,


September 22

What raw foods should be avoided?

Filed under Questions & Answers by Frederic Patenaude

IMG_0618.JPGI’m here in Calgary, home of the Calgary Stampede and nicknamed “Cow Town”. Funny thing though, no one is eating like a cow here…

I went to a local vegetarian restaurant for their weekly featured “raw dinner” and what I got was a gourmet meal high in fat, loaded with salt and you guessed it… low in fruit. Typical of most raw restaurants, unfortunately…

I went home starving after this meal, even though it had a lot of calories! I was still unsatisfied.

Has the same ever happened to you? Do you  wonder how this supposedly healthy raw diet can be so unsatisfying at times?

Tomorrow is my talk “High Fruit or High Fat?” – If you’re in the Calgary area, don’t miss it! You can RSVP at or check out the flyer at for more details.

If you can’t wait to get started, check out my Raw Health Starter Kit, the best way to succeed on the raw food diet without making the common mistakes that can potentially hurt your health. Get the details along with a special bonus we will no longer be offering soon:

Today I’m answering your questions! Please feel free to comment below.


PS: The highlight of the weekend was a visit to the wonderful city of Banff. A true postcard from any angle… Check out pictures on my Facebook at, I will accept your friendship 🙂


“How I Beat My Salt and Dinnertime Cravings”

Do you find it easy to eat raw during the daytime, but find that when dinner comes, you’re tired of just eating fruit and you’re craving something more substantial and savory?

If you do, you’re not alone!

For those of you who still crave savory things and cooked food at dinner time, you’ll love Roger Haeske’s new program on Veggie Stews.

It worked for me, and it will probably work for you! Check it out here. It might still be available at a discount price:


Questions from the Readers (That’s You!)

What Raw Foods Should We Avoid?

I love your website and your videos. I have not seen any reference to raw eggplant: Some websites say it is edible while others say it is not. What is your opinion? Are there other veggies or fruits that should not be eaten raw? Thank you for your time.


Rather than making up rules about what can and cannot be eaten raw, I’d rather have you trust your taste buds. I don’t see anything wrong with raw eggplant, except for the fact that it’s not very tasty. In the past I have marinated it for some recipes, but I don’t think I’ve eaten raw eggplant in the past 5 or 6 years!

A few comments about some fruits and vegetables:

Raw legumes (even soaked or sprouted) should be avoided due to the toxic enzyme inhibitors found in them, as well as high quantities of raw starch. Beans should never be eaten raw.

Potatoes and other very starchy vegetables should also never be eaten raw.

Buckwheat greens should be avoided in large quantities due to a substance contained in them called fagopyrin, which can cause hypersensitivity to sunlight.

Rhubarb is a vegetable to avoid because of the high concentration of oxalic acid.

I recommend moderation with any strong or bitter-tasting green such as dandelion, watercress, culinary herbs, etc.

Here are other foods that are not lethal or toxic but can be considered “borderline” but might be used as a seasoning

•    Garlic: due to the Allyl methyl sulfide produced from the digestion of garlic and the way it is exuded from the skin pores, causing bad breath and smell, I personally prefer to avoid it!

•    Onion  family: quite strong and best used in moderation, or oxidized by chopping them in a food processor and leaving at room temperature for a few minutes for the strong oil to partly evaporate.

•    Hot Peppers: The substance that causes the heat sensation in hot peppers is called “capsaicin.” It binds with pain receptors that are responsible for sensing heat. So it “tricks” the brain into thinking that it’s sensing heat or pain. The physiological response is the same as when an actual burn has occurred, even though the tissues have not been harmed. Heart rate is raised and perspiration is increased, with the release of endorphins. Hot peppers are a stimulant. Knowing that, I still personally enjoy a little “heat” sometimes.

•    Mushrooms: Many types of mushrooms are toxic. The cultivated varieties are relatively safe but I wouldn’t class them in the same category as fruits and vegetables. I rarely enjoy them raw but sometimes I might eat them in a recipe.

There are no reasons to avoid any common fruits sold at the supermarket.

Mixing Fruits With Fat

Hi Frederic! In the Raw Secrets book it states that we should not mix fruit with fat foods (nuts, seeds, oils) because the fruits may ferment since they digest quicker. So, how long should we wait after eating fat foods to eat fruits? Is two hours enough time? Thanks.


For the answer to that question, please refer to my last article on food combining!

Hot Water

I know you believe in limiting eating/drinking ice; what about drinking boiled, hot water? Also just a question about what 100% means: is eating nori seaweed, carob, agave, dried fruits 100% raw, or just acceptable? Thanks!


I have nothing against drinking hot water, if it’s to “warm you up” during the winter. You could even add a little lemon juice. Just be careful not to burn yourself! The lining of your esophagus is very delicate.

As for the other foods you mention, most likely they are not truly raw, but can still be consumed on occasion. I’m not really a big fan of seaweed for reasons mentioned elsewhere, but a little on occasion to make sushi rolls for example, is okay for me. Agave nectar is a concentrated processed sweetener that I don’t recommend either. I prefer to use sweet fruits such as mangoes, if a recipe calls for agave nectar. I might use it occasionally in a recipe if mangoes are not available…

Dried fruits should be avoided most of the time, because they are difficult to digest, tend to ferment and also can stick to the teeth and cause dental decay. However, they can be very useful in exceptional circumstances when carrying fresh fruits would be difficult. For example: traveling in the desert, hiking across a national park, visiting remote islands in the South Pacific, etc. Just make sure you increase your water intake to compensate.

Fruit Ripeness

How can you tell when a fruit is at the “ripe” point to be considered the most nutritionally nutritious (i.e., mangoes, melons, bananas, etc.) Why are mangoes so hard to cut and what is the woody part of the fruit? I have yet to buy a mango that doesn’t get wasted because you cannot cut through the woody part. They are pretty expensive for so much waste.


Every fruit is different, but most fruits are ripe when soft and sweet. That is also their nutritional peak. Bananas are ripe when they start to get some brown spots (although that can be different for some exotic varieties.) Mangoes should be soft and juicy, and certainly not hard like you described. Of course, don’t eat the center seed, cut around it. There are many videos on youtube showing how to cut a mango.  Check it out.

Eating Fruit and Running

I took the giant step towards a raw lifestyle about a month ago and while I’m not 100% yet, I feel great. Leaner, cleaner and just overall better. My big concern is can a raw food diet maintain the fuel/energy requirements of an athlete. I’m a runner. I run about 30 miles a week and compete in races monthly during the race season (mostly 1/2 marathons). Because I haven’t been able to figure out the best way to carb load on a raw diet I still have my bowl of pasta the night before. I’m afraid not to. Have you already addressed this in a previous article or series? If not, I think this would be a great topic for a future one! Thank you for making raw foods look so easy and delicious! The switch can be intimidating when you don’t know what you are doing and you make it look so simple.


As an amateur runner myself, let me give you some tips. I don’t run as much as you do but I have done as much as 20 miles a week.

On a low-fat, high fruit diet you’re going to have much better results with your training. First of all, you don’t need to “carb load” because fruits, unlike cooked complex carbohydrates, are easily digested and provide quick energy.

The problem with most runners is they don’t eat enough simple carbohydrates, which is what the body really needs when you’re running.

The most important thing is to get enough calories and carbs overall. As a runner you’ll probably need to eat at least 3000 calories a day. That’s about 30 bananas, or less if you add in some vegetables and other varieties of fruit.

When I run longer than 90 minutes, I take some fruit with me, usually blended, seedless watermelon or a smoothie made with water, bananas and celery, and drink that every 15 minutes.

You don’t need to “carb load” when you’re eating enough carbs (and most runners aren’t, unfortunately).

For the best information, I recommend the book “Nutrition and Athletic Performance,” by Doug Graham, available on Amazon. It will answer all your questions and more.

South America & Candida

I wanted to recommend you go to South America! I am from Uruguay and if you can work your way around all the meat that the people eat there. You can find great organic raw foods. Also I have a question that you don’t have to respond to if you don’t want. But can you recommend me a diet to kill off my Candida issues..? Thanks and bless!


There are too many countries to visit and not enough time! I have spent a month in Brazil in 2004 and really enjoyed it there. Maybe one day I’ll visit your country as well.

As for Candida, I hope that this report will help you sort it out:

“How I Beat My Salt and Dinnertime Cravings”

Do you find it easy to eat raw during the daytime, but find that when dinner comes, you’re tired of just eating fruit and you’re craving something more substantial and savory?

If you do, you’re not alone!

For those of you who still crave savory things and cooked food at dinner time, you’ll love Roger Haeske’s new program on Veggie Stews

It worked for me, and it will probably work for you! Check it out here. It might still be available at a discount price:

September 17



– Frederic’s Update

–  Raw Cacao


I’m here in Calgary getting ready for a raw food event called “High Fat or High Fruit?”, put together by the wonderful Diana Stoevelaar from Awesome Rawsome, who’s also contributing a great article on cacao for this issue of the ezine.

If you’re in the Calgary area and would like to attend, the event is on September 23rd at 7 p.m., on “High Fat or High Fruit”, that is the question! For information about attending, go to:


New Edition of How to Make a Living in the Natural Health Movement

Do you dream of starting your own business in the raw food or natural health field?

Would you like to make a full-time income working part-time doing something you love?

We’re about to launch the next edition of our course “How to Make a Living in the Natural Health Movement”. We only do this twice a year at the most! The next edition is going to be great!

Today is the last day left to sign up:

“Who Else Wants to Watch Professional DVDs and Become Confident in the Kitchen With the Most Amazing, Simple and Delicious Low Fat Raw Recipes Ever?”

Watch the preview YouTube Video to get a peak at what’s inside this DVD series. For more information on the Low Fat Raw Vegan DVD Series, click here. On the video, click “HQ” after it has started for better quality.

yellowarrow.gif To order the Low Fat Raw Vegan DVDs, click here.


Is Raw Cacao a Superfood or Harmful Stimulant
By Diana Stoevelaar of

Is raw cacao a superfood or harmful stimulant? Although some raw food leaders highly promote cacao as something that should be revered as a food of the Gods, others have spoken out against raw cacao and raw chocolate. Who should you believe? Don’t be fooled by all the hype!

“Many people are being mislead to believe cacao and other foods are healthy. Many of the people who promote it, have a good heart and really feel it is a good food, but I know there are many who sell this product knowing it is toxic and addictive, just to make money.”

Many raw food leaders including Victoria Boutenko, Dr. Doug Graham, Frederic Patenaude, Paul Nissan, Jeremy Safron, Dr. Fred Bisci, and Dr. Brian Clement, have already come to the conclusion that raw cacao is not a superfood but an addictive stimulant. What do they know that you perhaps don’t yet know?

They probably have discovered what Dr. Neal Barnard says in his lecture, Breaking the Food Seduction, namely that, “Chocolate, just like sugar, elicits an opiate reaction within the brain that trips the dopamine receptors and gives us a pleasure response…I don’t mean to say that chocolate is a drug. What I mean to say is that chocolate is the whole darn drugstore!”

When Narcan or Noloxone, the drugs used to block opiate receptors for those suffering a heroine overdose are used in research studies for those with a chocolate addiction, test subjects lose their desire for chocolate.

Jeremy Safron’s findings were as follows:

  • Cacao is one of the most addictive substances known.
  • In some cases of long term use there are also psychological effects that range from addictive tendencies, sexual dysfunction, violent outbursts, lack of reasoning, and decreased will.
  • At mega does of 40 plus beans it acts as a hallucinogen and can cause many effects attributed to LSD or Hashish.
  • Cacao is super toxic to the liver.
  • The result of long term use is a high level of liver and blood toxicity which can cause extreme: mood swings, angry outbursts, violence, depression, paranoia, and dizziness.
  • It is extremely clogging due to the toxins carried in the oils contained within. Plus the fat chains are highly complex and require tons of work to break down.
  • It acts as a stimulant and agitates the kidneys and adrenal glands this can cause: insomnia, nightmares, waking up in the middle of the night, shakes, and extreme energy shifts.
  • No animal in nature will eat it unless tricked into it with milk or sugar.
  • If you can convince an animal to eat it then it greatly shortens their life span if it doesn’t kill them immediately. (as with dogs)
  • The native people who ate it only ate the fruit of the theobroma (which contains all the benefits and none of the detriments) and only used the cacao seed as an addition to their psychedelic brew ahyuwascaand as a medicine in emergences.
  • Native people did not eat it as a food nor as a supplement, but only for sacred use.
  • When Native people did eat it, they only ate the fruit which contained the benefits without the detriments.

Jeremy Safron’s final stand on cacao is that it is for medicinal, sacred and for entertainment usage only; it is not a health food!

Paul Nison says, “The processing of cacao beans into powder and chocolate is an unsanitary, risky procedure to say the least. To be blunt – chocolate and cacao are laced with animal feces and hair, insects, and molds. The carcinogenic mold called aflatoxin has been found in large quantities on cacao beans.” and continues…

Watch Paul Nison in this very informative 9:33 minute video of with references to the scientific research regarding the harmfulness of raw cacao/chocolate:

Doctor Fred Bisci, a raw foodist for about 40 years also confirmed what Jeremy Safron and Paul Nison suspected; cacao is toxic!!!

You can hear him speak about his findings and personal experience with raw chocolate here in this 3 minute clip:

Listen to Dr. Brian Clement explain in this short clip why he does not recommend raw chocolate:

Cacao is a Dangerous Heart Stimulant

Just last week I was visiting a health food store to purchase my greens (nature’s best source of minerals, trace minerals and magnesium) all without stimulants, addictive substances and high amounts of saturated fat, when I got into a conversation with a very health conscious gentleman who asked me what I thought about cacao. I told him that I agreed with Dr. Neil Barnard and others, that chocolate is harmful to our health. Chocolate contains caffeine, theobromine, as well as phenylethylamine which slows down the breakdown on anandamide just as with the use of marijuana. Now you can understand why it’s so addictive!

He relayed an interesting story to me that clearly illustrates raw chocolate’s stimulating effects. He told me how he had recently started adding chocolate to his energy sports drink to help his energy and recovery. He rode his bike to the Blood Donor Clinic as he does every two months and tried to donate blood.

Unfortunately he couldn’t pass the screening test because his heart rate was too high! They asked him to sit for 15 minutes to allow his heart rate to normalize but it was still too high. He was shocked since this had never happened to him before!

Adding raw cacao was the only thing he had changed in his diet. Now, you might wonder why chocolate would make his heart race? Its due to the caffeine and theobromine, a sister molecule to caffeine, the same chemical that kills many dogs when they eat chocolate! The adrenal glands rev up metabolism so as to quickly eliminate the offensive substance. This is called stimulated energy which is always followed by fatigue, and therefore a desire for more of the stimulant.

My Personal Experience with Cacao

I never bought into the raw cacao craze; I was forewarned by knowledgeable people who knew the truth, but when a friend of mine wanted me to import some for her a few years ago, I obliged after trying to persuade her not to buy it. When it arrived I asked her if I might sample some so I could have a personal experience with it. She offered me a few nibs which I popped into my mouth. I chewed them a few seconds and felt compelled to spit them out into the kitchen sink. They were so bitter I couldn’t stand them and I used to be a dark chocolate fan! Apparently no animal in nature will eat them either unless you fool them into by combining the raw cacao with milk or sugar. So ended my desire to ever try it until…

I had the opportunity to try a raw chocolate dessert (a brownie made with raw cacao powder) for the first time at a raw food potluck. After just a few bites I felt a strange trembling sensation throughout my entire nervous system and then faintness came over me. I became very weak and had to be supported to walk. I linked the experience with the raw chocolate and decided not to touch it again until…

I worked for Avena Originals and they begged me to try their chocolate saying it was more “pure” than the cacao I had imported from a supplier in California. So after much coaxing I agreed to their request – to test their cacao by consuming just 2 tablespoons daily in my banana smoothie at lunch instead of the usual carob. After adding twice the amount of dates to the smoothie that I usually used, it was actually quite delicious.

The first thing I noticed was that I always wanted more after I had consumed the last drop, unlike the satisfied feeling I had with my banana –carob smoothie.

Secondly, I found it difficult to sleep through the night and suffered from insomnia. My gums started bleeding after about a week of consuming cacao daily, but the most unbearable side effects I experienced were the excruciatingly painful leg cramps in my calves that occurred nightly after about 2 weeks of consuming cacao. It was then that I abandoned my experiment and decided that cacao was definitely harmful for me. It appears that the cleaner one’s body the greater the sensitivity, which explains why long term raw foodists tend to experience the worst side effects. Fortunately all of these symptoms disappeared when I stopped consuming cacao.

I know you probably don’t like to hear that your favourite raw food is not good for you. That’s why I’ll never be as popular as those you try to convince you that it’s a SUPERFOOD. But then I am only doing my best to educate you; I’m not trying to convince you that the chocolate addiction you brought with you from the cooked food world is now actually good for you and that you should now consume cacao or raw chocolate with reckless abandon because it’s a SUPERFOOD! No, I wouldn’t be able to sleep at night, not due to cacao’s stimulating effects (I don’t eat it!) but because I have a conscience.

costa_rica_bribri_cacao.jpgPlease note that I stand nothing to gain by telling you not to consume cacao except knowing that I did the right think to inform you so hopefully you would not be led astray and lose what health you’ve gained by consuming more raw food. Reserve your money to buy real superfoods – leafy greens!

“Greens are nature’s true superfoods.”~ Sergei Boutenko


Some people claim that raw cacao is perfectly healthy because it’s a fruit. Because I live in Costa Rica half the year, I know what a real cacao fruit is. In fact, I often buy it at the supermarket. There’s a sweet/acidic pulp surrounding the seeds, and the way to eat the fruit is simply suck on the seeds like a candy, and then throw away the seeds! Why? They are not edible and taste horrible in their completely raw, natural state.

On the right is a photo of a Bribri native in Costa Rica, eating Cacao fruit.

What is your experience with raw cacao? What do you think?  Let me know with your comments below!

September 8

What should you be selling on your website?

In the past few days I’ve been sharing some ideas on how to make a living doing what you love, and telling you about my “trip around the world” project and how I’m able to make it happen with the freedom of the Internet Lifestyle, and how you could do the same.

I’ve talked about important basic steps, such as “what topic to choose for your website.”

Obviously, the next question becomes, “What should you sell on your website?”

People are always telling me, “I have no idea what I could sell. It seems everything has already been done!”

Here’s a few basic ideas:

1)    If you don’t want to bother creating your own products, you can sell other people’s products (such as eBooks) as affiliates and make a decent commission, with no customer support or hassle!

However, in the long run for the most success you will want to be selling your own products too.

2)    An eBook is a great idea for a first product. You don’t have to worry about shipping anything, and customer service is easy to manage at first.

3)    An audio CD. I think most people overlook that option as a first product. Just record yourself interviewing an expert in your field and you have an instant product! Then use the service at to publish your CD on demand. You don’t even have to ship anything yourself… they can do it for you!

Do you think maybe that you have nothing original to add to your market, and everything has already been done?

Here’s what I think about that:

That’s a really bad excuse for not getting started!

The idea is not to be 100% original (it’s impossible), but to offer something that is different in some way or another, and compelling.

Here’s an exercise:

Look at what your competition is offering. What is popular in your field?

Then, take as an example a popular information product (book, ebook, DVD, online course, etc.) and do something that’s on the exact same topic… but find a way to improve it or make it better!

For example, you don’t have to be original and say you’ve invented the diet you’re promoting. But you could make it easier for your customers by breaking it down into clear menu plans.

Just see what’s popular… do something similar but improve it in some way or another. That’s all you need to do to create a great product!

I’m also a big believer in asking your audience what they want before creating a product.

I always run surveys and give people a choice of at least 10 ideas, and ask them which one they’d be most likely to buy. Then, I focus on the top 1 or 2 ideas and ignore the rest!

In my course “How to Make a Living in the Natural Health Movement”, I’ll give you the exact methodology to do that… in addition to everything you need to start your business doing what you love on the Internet.

It looks like the course will be ready to launch this Thursday! We won’t be able to take more than a few dozen students, so make sure you stay tuned for the official announcement and registration this week.

Yours for health and success,



September 8

Raw Food Event in Calgary!

Filed under Announcements by Frederic Patenaude

September 7

The Sin of Over-thinking

Filed under Do What You Love Tips by Frederic Patenaude

Are you contemplating the idea of starting your own business online?

In my last two emails, I’ve been telling you some of my secrets on how to make a living doing what you love.

I even shared how next year I’m going to be traveling around the world to remote and beautiful places such as the Greek Islands, Iceland, Malaysia, the Cook Islands, and more.

A lot of people ask me: How do you do this? How could I travel the world and earn a living at the same time?

The first thing we talked about relates to finding the right topic for your website.

I told you that the best thing to do is to go with what you already love, what you’re passionate about.

Don’t worry about the competition. In fact, too little competition is much worse than too much! Most people don’t realize how open these markets really are.

In the comments I’ve received from you since that last email, I’ve noticed that many people commit the sin of over-thinking this!

Are you over-thinking and is it leading you to avoid taking action?

A lot of people have told me:

–    What if I’m not sure what my passion is?
–    A lot of things interest me, I’m not sure which one to pick
–    I don’t really have a passion

If that’s your case, then I would like to tell you that you might be making your job harder than it should be.

The word “passion” can be interpreted differently by different people.

For some people, being “passionate” means waking up in the morning with a burning desire to change the world and chain themselves for a month to a 500-year old Sequoia tree to protest the construction of a new highway.
For others, it’s simply having an inquisitive mind leading you to read a lot and find out interesting information about a topic that matters to you.

I’m sure that you DO have some kind of interest like that in your life. If that’s the case, start with that.

If you have more than one interest, I would advise you to start with the one that has the biggest market or that you know the most about, or both.

For example, there was a time when I considered getting involved in the “Learn Foreign Languages” niche. But I quickly realized two things:

–    I knew much more and had more experience about raw foods than I did for foreign languages.
–    I considered the market for raw foods easier to break into than “foreign languages”, which focuses mostly on language courses I wouldn’t have been able to produce.

If you’re hesitating between several topics, I say go where the Moolah is.

Don’t make your life harder by entering a market with no possibilities.

So how do you determine if a market is large enough?

There are many ways to do that, and doing it right involves a little bit of research. In my course, “How to Make a Living in the Natural Health Movement” I show you exactly how to do this, step-by-step and easily.

Some things you could start doing right now are:

–    Go to Type in a few keywords related to that market. How many ads do you see appearing on the right-hand column? No ads mean a bad market. Lots of ads mean a very competitive market. Somewhere in between is often just right.

–    Go to Type in a few keywords related to your market. How many books are being sold on the topic? How many DVDs? What’s their sales rank? Are these products getting lots of comments or interest?

–    Run again a little search on Google. Go to different websites that come up in ads or in normal results. Do these websites sell lots of products? Do they seem to be making good business? Have they been around for a while? Are the blogs getting lots of comments and interest?

These are just some of the ways you can evaluate if a market is hot or not.

Remember not to over-think it!

Most people entering these markets are *absolute beginners*.

You probably know a lot more about your topic of interest than 99% of your eventual prospects.

So don’t underestimate your knowledge, even if you don’t have credentials, which you don’t need by the way to succeed online.

Are you ready to get started and start earning a living doing what you love on the Internet?

We’re about to enroll new students in the latest edition our course “How to Make a Living in the Natural Health Movement.”

This is the ONLY complete course that has ever been designed on the subject. It will take you by the hand, step-by-step, and show you everything you need to do to get started earning a living with your own online business.

We only make this course available once or twice a year. The next edition will be our best so far… with new content and bonuses. In just a few days we’ll be announcing registration. Stay tuned!

Yours for health and success,


September 4

In my last email I told you about my project to travel around the world next year.

This is not going to be an ordinary trip, as it will take me to magical places such as Sri Lanka, Mauritius, the Seychelles, Australia, the Cook Islands, Tonga, Tahiti, and more.

But best of all, I’ll be able to make this entire trip pay for itself… and then some more!

Do you dream of traveling the world?
Would you like to be able to do something like that? Or maybe you’d just like to have more time for yourself and your family, doing something that you enjoy and that makes a difference.

So how do you get started?

First, it should be clear that everything I’m talking about is 100% online. It would be very difficult to achieve the kind of freedom I’m talking about without the Internet.

So we’ll leave behind such projects as:

–    Opening a health food restaurant
–    Running health “retreats” and events
–    Publishing physical magazines
–    Book publishing for the most part

What we’ll be focusing on will be 100% online. However, even with that setup you’ll still be able to ship physical products such as books or DVDs from anywhere in the world.

I sell many digital products such as eBooks, but also many physical products such as DVDs. Sometimes I never even get to see these products myself.

I don’t need to, because I deal with companies where I outsource almost everything from start to finish, including shipping to customers.

*What Topic to Choose*

Before we get to finding out what products you’ll be selling, you need to decide on a topic for your website.

Most people get stuck at that phase, because they worry about too many things.

If any of the following thoughts are in your mind, you need to get them out right now!

–    There’s already too much competition in that market
–    I don’t have any qualifications to talk about that topic
–    I have limited experience with that topic
–    Too many people are doing it, not enough space for me

There are all kinds of market research available that can be done to help you determine your ideal topic.

But personally I prefer to ask you: what is your passion?

Is there a topic where you find yourself constantly looking for new information?
Is there a topic you could talk about for hours, even if you’re not an expert?
Is there a topic that you are really passionate about?

Competition is not much of an issue. In fact, I would worry more about entering a market where there is NO competition as opposed to one with plenty of established businesses.

You don’t want to be a pioneer in a new market.

Pioneers have arrows in their back. Pioneers struggle. Pioneers die.

Instead, I’d say to go with your passion, and make sure there’s already enough competition and interest in that market, which means that it’s booming and it’s healthy.

For example, my main market is the raw food diet.

A lot of people think that this market is oversaturated, but in my opinion it’s absolutely not! It’s an excellent market because it’s booming and because not many qualified marketers know what they’re doing online!

Maybe I should not be telling you this, but I think it’s an excellent market for beginners.

There are also many other markets. I personally tried a few, such as the “learn foreign languages market”, but raw foods has always been my biggest one.

And the main reason why I’m in that market in the first place is because I’m passionate about it.

So starts with what interests you, with something that you love.

Don’t worry about your qualifications, or the competition. Instead, worry more about the *lack* of competition.

In my next email, I’ll be talking a little bit more about this, and then we’ll go into more details about what exactly you should be selling on your site, to make it work!

If you can’t wait to get started and really want to make a living doing what you love, you should know that we’re about to release the next edition of our course “How to Make a Living in the Natural Health Movement”.

We only do this course once or twice a year, max! The next edition should prove to be our best one so far.

It should be available next week for a new round of 50 students… so stay tuned! Make sure you sign up for the free Do What You Love Tips for the announcement!

Yours for health and success,


September 4

Travel the World, Do What You Love

Filed under Do What You Love Tips by Frederic Patenaude

Recently I was talking to a family member that’s very close to me. We were talking about my trip around the world that I’m planning for next year.

I was telling them how next year I’m going to be spending over 9 months traveling the world, spending time in over 25 countries, and going to places I’ve always dreamed of going.

That includes places whose mention alone are enough to make you dream, such as Fiji, Mauritius, Tahiti, Thailand, Bali, and many more.

I was getting all excited telling them about my trip, where I’d be going, and more interestingly, how I was going to make this trip actually pay for itself and at no cost to me, in fact most likely earning me even more.

Have you ever been in a situation where you’ve shared something very personal to you with someone, like a lifelong dream or ambition, only to realize that you should have just kept your mouth shut about it?

Sometimes people can’t do any better than try to discourage you from living your life to the fullest. This is exactly what happened to me when I was talking to that person.

My supposedly very supportive family member kept arguing with me how that trip might not be such a good idea, that instead I should “settle down”, buy a condo and play it safe.

Why travel to exotic tropical islands, share your passion with the world and earn a living in the process when instead you could buy a condo and stay at home somewhere that truly doesn’t inspire you?

The funny thing is that I bet if you had a big dream like that, and you were to ask a few friends and family members what they thought about it, more than one would do the exact same thing: try to discourage you from doing it.

Yet if you ask anyone on the street what they would love to do if they won the lottery, or something they absolutely need to do before they die, many of them would probably answer: travel around the world.

But there are many reasons why others will try to discourage you from living your dreams.

First of all, they themselves are not doing it. They feel pretty bad about someone else being able to do what they’d love to do when they can’t. So they prefer to stay in their comfort zone and not have to deal with jealousy and other negative emotions, rather than admiring what you do and trying to learn from you.

Secondly, most people don’t believe it’s possible to make a living doing what they love and get to travel the world. They think that this kind of life only belongs to the rich and famous.

In fact, the thought that something like that would even be possible is very disturbing to their view of reality. It would lead them to question too many things about their lives, so they’d rather not have to deal with it and again, keep you in their comfort zone.

Years ago, I heard someone say something very true: “Only share your dreams and ambitions with people who can support you and encourage you.”

Don’t ever share your dreams with someone who will discourage you from realizing them. Instead, make your dreams a reality and then let them know about it!

*How to Travel the World and Do What You Love*

Going back to my trip around the world, this is something I’ve always wanted to do. In the last few months, I have made tangible steps towards realizing it.

I know exactly when I’m going, and I also know where I’m going.

But most importantly, I have business systems in place to allow me to do something like that.

I can work from anywhere in the world.

I have automated many aspects of my business, so my involvement is limited to the few things that are absolutely necessary, and the things that I love doing like writing.

Is it easy to do something like that?

I would say that it’s not as difficult as most people imagine, but it does require some focused attention.

Overall, it’s much easier than spending 40 hours a week working at a job you don’t enjoy for the rest of your life.

In the next week or two, I’ll be sending you emails with some of the most important ideas I’ve discovered along the way on how to make a living doing what you love.

Maybe traveling to tropical islands several months a year is not exactly your thing. But maybe you have some kind of other dream, or you would like to have more time for yourself and your family, and do something you really enjoy for a living.

Stay tuned for these next emails!

In the meantime, remember that the most important things are to define what you want. What are your dreams? What do you want from your life?

Keep these dreams for yourself, or only share them with positive people who can support you. Otherwise, you’ll get quickly discouraged by the resistance you get from the rest of society.

If you can’t wait to get started, sign up for my FREE Do What You Love Tips and learn more!

Yours for health and success,

Frederic Patenaude

The other day I was eating a delicious salad made with the following ingredients:

– Crisp romaine lettuce
– Sweet and ripe raw corn
– Garden-ripen tomatoes
– Diced mango
– Small amount of avocado
– Fresh herbs picked from the garden
– Lemon juice

I can’t express how delicious this salad was. It was truly amazing! And part of the
reason why it was so good is because it was made with fresh and ripe ingredients.

But another reason was the combination of the sweetness in the mango and corn, the savory taste of the tomatoes and vegetables and herbs, and the creaminess of the avocado.

I was telling another raw-food friend about this salad, and her reaction was: “Yeah, but what about food combining rules! You say that we should never mix fat with sugar”.

Indeed, what about food combining rules?

The raw food diet is a pretty strict diet to begin with.

We don’t eat bread. We don’t eat meat. We don’t eat dairy products. We don’t eat eggs (at least most of us don’t!)… and we don’t eat most of what other people eat as well.

But on top of that, we have these rules about not being able to combine certain foods with each other, and how just eating one food at a time is best.

And I must say, for a long time I subscribed to all of these rules. But I also knew that not all food combining rules are valid.

For example, the original book “Food Combining Made Easy” by Dr. Shelton gave a lot of rules with no reasoning at all behind them.

Also, a lot of people have misinterpreted that book. Because Shelton said “eat melons on their own”, some people think they should never eat melons with other fruits (such as peaches), when in fact Shelton clearly stated you could do so.

Essentially, his rule was meant to avoid the common combination/abomination in those days of a big slice of watermelon after of rich meal of meat and pasta.

In my book the “Raw Secrets”, I simplified food combining rules in the raw diet to three essential rules:

–    Do not combine fat with sugar
–    Do not combine acids with starch
–    Do not combine different types of fatty foods within one meal

Today, I’m going to simplify these rules even more, and completely deconstruct the food combining theory!

How I Reconsidered These Rules

For many years, I followed food combining rules blindly without questioning them. Then I started simplifying them over the years, and realized that some of them weren’t necessary.

At this point, I have eliminated most of the “rules” I once thought were essential.

How did I get to this?

Over the years, I’ve watched some other raw-foodists eat who didn’t know these food combining rules.

She simply made combinations she liked that tasted good, without paying too much attention to the combinations like I did.

My big surprise was to realize that I could eat many combinations that I thought were “bad” without any negative effect whatsoever.

The main combination I’m talking about has to do with mixing fat and sugar together.

Why Certain Combinations Occur in Nature

The idea behind many food combining rules is to simplifying the process of digestion. So naturally, the “sandwich” is one of the worst combinations ever, because it combines many classes of food which are optimally digested in a completely different acidic or non-acidic environment in the stomach.

In the raw food diet, we naturally avoid most of these combinations, leaving mainly one: the combination of fat and sugar.

The idea behind this rule is that combining fat and sugar, such as dates and almonds together, will let the sugar ferment in the stomach.

The reason is simple: almonds and other fats take a lot more time to digest than simple sugars. If you eat them together, the sugar you eat will spend much more time in the stomach and intestines and start to ferment.

So far so good…

But even with that rule, the traditional rules of food combining allow for certain exceptions. For example, you can combine acid fruits with nuts together.

The idea is that because nuts digest well in an acidic environment, acid fruits don’t compromise that picture, and also contain less sugar than other fruits.

This line of reasoning always appeared a little suspicious, but I noticed that the effects of that combination were generally positive, as long as I ate very small amounts of fat.

But there’s one strange observation:

–    Many foods in nature contain the combination of fat and sugar in significant proportions!

For example, the durian, a beloved fruit of many raw-foodists, is very rich in sugar and quite rich in fat (20% on average).

Even avocados contain some sugar and carbohydrates, and so do nuts.

And surprisingly, all fruits and vegetables contain a certain percentage of fatty acids.

There are also other fruits in nature that contain this forbidden mixture of fat and sugar, such as the “Ackee fruit”, popular in Jamaica.

So it seems to me a little strange to completely ban this combination, when you can enjoy a ripe durian which contains a mixture of fat and sugar.

Raw-Foodists Eating Too Much Fat

After thinking about this a lot, I realized that most raw-foodists who benefit from these food combining rules have something in common: they eat too much fat!

I agree that the combination of a huge handful of almonds with a bag of dates is a nasty mixture that leads to a lot of fermentation and gas.

But try eating three dates and three almonds together. You’ll probably find that this combination goes down perfectly well.

The same goes for other fatty foods:

Eat a huge guacamole and then have all the figs you can eat, and you probably will experience some gas.

But dice up a third of an avocado in a salad that contains lettuce and mango, and you’ll probably be fine.

So my main observation with the rule of not combining fruit and fat together has to do with quantities.

When small quantities of fat are used in the diet, there is no reason to fear combining some fruit with some fatty foods once in a while.

So my new “rule” is: you can throw in some fruit in a salad containing some fat. Try to avoid fruits that are very concentrated in sugar such as dates or dried fruits or bananas, and instead use juicy fruits. Also, avoid large quantities of fat.

Eating Fruit is Better than Eating Fat (in spite of food combining rules)

Another problem with the food combining rules that have been presented before are the restrictions they pose on people.

Let’s say you have a salad that contains some avocado.

According to food combining, you should not eat anything for several hours after that, or only eat more of the same ingredients for optimal digestion.

So if you’re not satisfied after a meal of salad and avocado (and most people aren’t) because you didn’t eat enough fruit during the day or before the meal, then your only option is to wait several hours or eat more avocado.

What I recommend now is to eat fruit, whenever you feel like it or feel hungry, even if the combination is not perfect.

Eating some fruit after a salad containing avocado will be a LOT better than eating more avocado and more fat after that same meal.

The Spirit of Food Combining Rules

I still believe in the spirit of food combining rules, which is about keeping things simple and avoiding long lists of ingredients.

However, it’s probably not necessary to obsess about these rules, when you can enjoy some simple, tasty and low fat combinations that will taste great and digest well, even if they don’t follow the rules 100%.

I welcome your comments below…
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